How do you decide to recommend, or change the recommendations, for an investment?

We have an internal investment committee that meets regularly and makes recommendations for managing portfolios. Three CFP professionals are active members of this committee.

We use investment research to monitor the mutual funds and ETFs (exchange-traded funds) we are using. Each month we delve deeper into some asset segments to see what else is available. We use a long-term focus, with 5-year and 10-year data points, while keeping an eye on short-term statistics. We follow management commentaries and conference calls, and turnover among the fund’s management and analysts.

Our CFP professionals are diligent about staying current on financial trends and business news, both in the US and globally. We read journals and white papers, attend conferences and meet with fund representatives. We are constantly doing due diligence to fine tune portfolios to help counter any changes in the market.

We are educated in the field and have commensurate credentials. We have a great deal of experience in this field. We spend our time (almost) every day in this field.